Ragavan Manogaran
The B2B buyer moved to AI tools, self-guided research, and shortlists built before your campaigns fire. I am building the 9-phase playbook for what comes next.
Head of Growth Marketing · 15 years · Zillow · Amazon · McGraw-Hill
The 9-Phase Playbook for B2B Marketing in the AI Era
Explore the full series →Every phase answers two questions: what does a marketing team look like when machines handle execution, and where is human judgment still worth more than a machine?
AI is not a tool I use.
It is the infrastructure I build.
Systems that change how marketing teams operate. Not prompts. Not copilots. Infrastructure.
CampaignForge · Five-stage AI pipeline · Strategy to publish-ready creative
Three companies. One system.
Engineer → marketer. I build the motion, not just the campaign.
I am a builder.
I started as an engineer and moved into marketing. That path shaped how I lead — I think in systems, and I do not rush past the foundation.
My work always starts with the same questions. What does the customer actually need? What is this business uniquely positioned to deliver? That discipline helped me scale Showcase at Zillow from zero to the company's #2 revenue product in two years. It shaped the GTM foundation I built for Alexa at Amazon. It drove the global playbook that scaled enterprise sales across four continents at McGraw-Hill.
I lead marketing teams that own revenue — demand generation, account-based marketing, lifecycle, and growth. I care about the people I work with and the customers we serve. That has never changed.
I do my best work at the beginning.
When the problem is real and the path is not built yet. If this resonates, I would love to connect.